On August 15, the brand is opening its own Cheetos-themed, stand-alone, "fine dining" restaurant called the The Spotted Cheetah.
The goals of the restaurant is to team up Cheetos' famously sardonic mascot, Chester Cheetah, with "the most dangerously cheesy celebrity chef," Food Network's Anne Burrell, to offer a variety of dishes infused with Cheetos. Here is just a small sampling from its menu:
- Cheetos Crusted Fried Pickles and Creamy Ranch
- Flamin' Hot and White Cheddar Mac and Cheetos
- Cheetos Mix-ups Crusted Chicken Milanese
The menu even includes unique desserts with names like "Cheetos Sweetos Crusted Cheesecake" and "Cheetos Sweetos Sweet and Salty Cookies."
Cheetos also launched a Cheetos Museum in May, where fans can submit photographs of "interesting shapes in Flamin' Hot or Cheesy Cheetos snacks" to be eligible to win $50,000 later this month. Fans also can win "$1 or $500 weekly by submitting Cheetos shapes through Instagram or Twitter."
While this is a fantastic lesson in engaging with fans, it will unfortunately be short lived. The Spotted Cheetah is currently schedule for only one, pop-up restaurant location in the Tri-Beca area in New York and will be open for only three days.
And don't rush off for that industrial size box of wet naps just yet -- getting a table at the restaurant will be almost impossible -- all seats for all three day event are already reserved.