Last weekend, the Odgen Raptors, a minor league affiliate for the Los Angeles Dodgers Major League Baseball organization, launched a Facebook campaign to promote an August event called, "Hourglass Appreciation Night."
The problem was that the title of the campaign was deceiving, as the event had nothing to do with time, sand or even any kind of time-keeping apparatus.
Instead the promotion was about women. As stated in the event press release:
"The home team hosts the Billings Mustangs, but the real thoroughbreds will join Raptors broadcaster A.P. Harreld in the booth. Since August is the eighth month of the calendar year, and an 8 looks tantalizingly similar to an hourglass, be there a better way to remind the world that baseball needs no clock than to feature 18 hourglass-shaped color commentators?
"That's right! Stars Talent Studio of Salt Lake City will provide a different stunner each half-inning. And the Raptors will video-stream the broadcast booth -- well, at least the better-looking half of it!
"Fans will have the opportunity to pose for pictures with the lovely ladies as we showcase seriously splendid visual appeal: Utah's legendary mountains, Dodgers and Reds farmhands -- and gorgeous women whose curves rival those of any stud pitching prospect!"
The promotion was originally meant to promote the fact that 18 women -- presumably 2 attractive females per inning -- would be on full, unadulterated display for the visual appeasement of the crowd. Of course, this is a bit difficult to determine since the subjects of the promotion are labeled as "thoroughbreds," "hourglass-shaped color commentators" and "stunners." It is not until the third paragraph that "ladies" are mentioned.
Now, as someone who has grown up my entire life playing, coaching and watching baseball, I am no stranger to a baseball dugout and clubhouse and the male-dominated culture that dwells within. Our culture has changed, however, and it is refreshing to again see the impact that the masses can have on calling out and correcting a tactless societal step backward.
The team did remove the promotion and issue the following press release:
"June 6, 2017"-- Ogden Raptors (@ogdenraptors) June 6, 2017
"Statement from Ogden Raptors President Dave Baggott:" pic.twitter.com/nb2g6tR71P
Kudos also to the LA Dodgers, who have long been an organization on the forefront of societal leadership and change. The Dodgers were, after all, the first professional sports team to break the color barrier with Jackie Robinson.
In the end, this juvenile behavior is not cogent in today's society, and while naysayers who will call themselves "traditionalists" will yell foul, business leaders should look at this situation -- and the harsh and rapid response it incited -- and learn.