If you have a new website that has been launched recently, making sure it is optimized to be found in search engines is likely a top priority. However, there is already a lot of competition out there, which means you must take steps that will help ensure you surge to the top of search engine results pages (SERPs).

Through the years of specializing in search engine optimization (SEO), I have discovered that some factors impact search results more than others. Knowing what these are can help you optimize your site. Here, a deeper dive into each.

1. Write Evergreen Content

When creating a website, it's a good idea to write about timely subjects and information. However, these will usually have a rather short lifespan. While you may see an upfront spike in traffic, it will get less and less traffic as the content ages.

In addition to timely content, create content that will last. This is called evergreen content. Evergreen is the term used to describe content that is relevant and useful for long periods of time. With evergreen content opportunities, you will have more consistent flows of traffic.

2. Create Content That Shows Up in Google News

Making sure your content shows up in Google News is essential. Begin by checking what the content guidelines are to be included to ensure that your content is up to the standards set by Google.

You also need to check the technical guidelines set by Google to ensure your content can be included. Once everything is good, submit the site to be approved by Google. You can usually see if it has been accepted within three weeks. After the site is accepted, continue working to produce strong, quality content.

3. Build a Clean Architecture

It can be challenging to achieve quality SEO. That's because the rules and requirements are always changing. Making sure you stay on top of site architecture is essential if you want to ensure your site is easy for readers to navigate and for search engines to crawl.

In this situation, optimization is essential. Take some time to look at the categories and tags being used on your site now and consider if they are working. It is important to have enough categories and tags to ensure readers can locate what they are searching for. You also need to consider if the ones you have in place offer value.

If you have a few tags with just one or two articles each, it may be a good idea to consolidate things on fewer pages with more content.

You also have to consider depth when looking at site structure. How many clicks will it take someone to get from the homepage to another page on your website? Try to keep this number low. The higher it is, the more trouble search engines are going to have found valuable content.