Online advertising is an essential part of any good on digital marketing strategy. In a global marketplace that is filled with competing products and retailers, using pay per click ads to get your ad in front of a target audience helps a business grow more quickly. This doesn’t mean that creating effective online ads is easy. To help business owners get the most from their ads, Google is adding four new ad tools for their responsive search ads that can help businesses meet their campaign goals.

Last week, Google announced that it is rolling out a series of updates to their responsive search ads options. which include more languages and new reporting tools. Responsive search ads are ads that users can adapts to show more text and more relevant messages to their target audience.

When using responsive search ads, the advertiser adds multiple headlines and descriptions for the content. Over time, Google Ads will automatically test different combinations and learn which combinations perform best. It is essentially an advanced form of A/B testing that uses multiple variables. By automatically adapting an ad’s content to more closely match potential customers’ search terms, responsive search ads can improve an ad campaign’s performance.

In the latest additions to responsive search ads, Google is introducing four new reporting and feedback tools to help advertisers create more effective responsive search ads. Arguably the most useful tool to be added is auto-generated suggestions. When creating a responsive search ad, Google Ads will suggest headlines and descriptions. This will be extremely helpful for advertisers and marketers who have trouble thinking of different messages that can easily be mixed and matched.

This feature will be rolling out in English over the next few months. Though no timeframe was given, it’s logical to assume that Google will expand the auto-generated suggestions feature to other languages. Responsive search ads is being expanded to included new languages (more on that below), so once Google’s machine learning algorithm has enough data from other languages, more auto suggestions are likely to become available.

Another helpful feature that is being added is real-time feedback. Google Ads will display a dynamically changing ad strength indicator while ads are being created. This will make it easier to create effective ads from the start of a campaign. Many systems give ad strength metrics after an ad has been completed or after it has been running for a while. Real-time feedback can cut out the wasted time and budget by pointing out factors that could lead an ad to underperform. And having it work in real-time makes it clearer to the advertiser what is helping or hurting their ad’s strength. If a newly added line in the description drops the strength score, there’s no need to guess about what element of the ad needs to be fixed.

To make it easier to see information about a responsive search ad campaign, a new ad strength metric has been added in the ‘Status’ column. For an example of the kind of information that will appear in the Status column, Google says there will be information indicating if ads are losing impressions or if they have been disapproved.

Finally, search responsive ads will be easier to create as advertisers will be able to import details from other ads with a new tool. For example, the deadlines and descriptions from existing text ads can be imported to responsive search ads in the same ad group.  This feature should become available by the end of the year or early in January.

Besides adding these new tools, Google is expanding the availability of search responsive ads. For marketers who need to reach an international audience, Google has added additional language support for responsive search ads. The 10 additional languages are: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish and Turkish. Never forget that Google is no substitute for a good translator. That said, the new auto suggest tool for responsive ads (if expanded to include other languages) could provide good suggestions on ways to modify the text of an add in another language to make them more effective.

These new responsive ad tools are part of several updates Google has introduced to its ad platform in the past few months. For example, Google Ads added new ad metrics so business owners and marketers can better understand the results of their ad campaign. Combing these new ad tools and metrics should help advertisers and business owners go into 2019 with a better outlook for ad performance.

For more recent news about updates to Google, read this article on Google’s announced collaboration with Disney for ad placement.