Finding ways to make using the Internet easier is something most modern consumers are passionate about. Since the rise of AI-infused technology like Amazon's Alexa or Apple's Siri, voice search has grown increasingly popular. In fact, nearly 40 percent of Americans use voice search at least once a day.
As this technology grows more popular and complex with each passing day, business owners are starting to take notice of voice search. Capitalizing on this trend is only possible when optimizing the content on your website for voice search. Are you trying to make your website more voice search-friendly? If so, check out the following tips.
Your Content Layout Needs to Be Tweaked a Bit
One of the most coveted spots in the search engine world is Google's Featured Snippet. This snippet is essentially an answer box that appears above all of the websites on a search engine results page. Landing in this spot can help you increase both website traffic and sales leads substantially. Structuring the content on your website in a way where it can be easily identified by Google and used to populate a Featured Snippet box is crucial.
With the addition of things like bulleted or numbered lists and lots of FAQ content, you can get your website into this answer box quickly. Most voice searchers will usually be seeking answers to a particular question. This is why your content needs to be designed in a way where questions can easily be answered from it.
Learn How Voice Searches are Formulated
There is a drastic difference between how voice searches and text-based searches are constructed. When a person is typing out a search, they will usually focus on using the least amount of words possible. However, a voice search will be posed in the form of a longer question. This is why learning how to use longtail keywords in your website content is so important.
For instance, if a person is searching for a restaurant to visit, they may enter a text search that is something like "great restaurants". A voice search will usually feature more words like "great Italian restaurants near me". Putting yourself in the mindset of a consumer will help you figure out the phrasing they may use to perform a voice search about your products/services.
Don't Forget About Technical SEO
Not only do you need to optimize your website content for voice search, you also need to make sure your technical SEO is up to snuff. The last thing you want to do is drive traffic to a website that is slow or unreliable. These problems can lead to potential customers leaving your website in a hurry. This is why finding and fixing website functionality issues is so important.
Knowledge is Power
The more you know about SEO trends and how to use them, the easier it will be to grow your business. If you want to find out more about the SEO trends of 2020, check out this article.