It's estimated that about 93% of all online experiences start with a search engine. It's up to you to ensure your business ranks well if you want to be found online.

When you develop an SEO strategy, the first step is keyword research. However, how you do this for your homepage is unique to what you do for podcasts or blog posts. Also, content creation and keyword research should be done in a way where they have a symbiotic relationship.

As you start to research different keywords and learn how potential customers are searching for you, you can plan and build your content so it speaks to the intent of your searchers and their needs. Some tips to help you with this process can be found here.

Brainstorm a List of Keywords

You should start the process by brainstorming your list of keywords. After all, no one knows your business better than you or what you offer your customers. Because of this, you likely have a good understanding of the terms they are using to find you.

Make sure you understand Google's stance on using keywords, too. Today, Google wants to ensure its search results meet a searcher's intent. You need to carefully consider the end result of a search for your products or services. Knowing user intent and making sure you factor this in when choosing keywords is a must to achieve the best results. Using long-tail keywords is a must to ensure that you meet user intent.

Use Auto-Suggest

Another good way to start content keyword research is using Google. Autocomplete is a great way to develop content calendars and develop a general organic search strategy. It's possible to uncover long-tail phrases that your audience often searches for.

You can use some of the broader keywords you find for your business and see what appears in auto-suggest.

See What the Competition Is Doing

While you need to think about the strategy you will use, it's also a good idea to see what the competition keywords are. There are more than a few tools you can use to research what the competition is doing. This is a great way to see what is working for them and then improve it for your own site.

Ask Your Current Customers

You have spent a lot of time on keyword research so far. The next step is to find out what your customers think. In many cases, they will have ideas about what's unique about your business, which will help you create new content that you may not have thought to make on your own.

Improving Leads with Proper Keyword Research

When it comes to keyword research, there are steps you can take to choose keywords that will enhance your content and make it attract even more leads. The tips here are a great starting point and will help you start seeing even more conversions on your site.