Quality content is great; however, great content is even better. The question is, how do you define great content? While it should be easy to read and well-written, it also needs to hit home for the intended audience.
It should also convert. After all, this is why you create content, right? When content is high performing, it is useful for your readers. If you want to achieve this level, you have to learn how to take your content from just good to great. Here are some tips:
Use Keywords Related to Your Audience's Search Intent
If you want to ensure your content performs well you must target the right traffic. Good traffic numbers don't mean anything if no one takes action after clicking a link or consuming your content.
To funnel traffic that results in higher performance and improved conversions, you must understand how your targets are searching and what keywords are being used. There are four types of search intent you should know about:
Navigational: intent is to reach a specific site
Informational: to acquire information on a web page
Transactional: to perform a web-mediated action
Informational: to learn something
Attempt to target keywords that focus on the users' search intent based on the action you want them to take.
Make Headlines That are Helpful and Irresistible
High-performing content begins with high-powered and irresistible headlines that draw people in and make them want to read more. You may have heard about different formulas to create great headlines, but you need useful headlines.
For example, are you creating headlines that accurately describe your content and let readers know what they will get if they keep reading? Or, are you creating headlines with clickbait tactics and sneaky hyperbole that misleads your readers?
Use your content to start building trust with your readers is essential. However, you will never do this if you create a headline that neglects important information or stretches the truth.
Improve the Flow of Your Writing
Once you have hooked someone with your headline, are you making sure that readers continue moving through your content? You must create writing that flows. Make it easy to move from one point to the next to ensure that people keep reading.
There are a few things that can interrupt the flow of your writing, such as:
Rambling content with no value
Content that doesn't focus on the audience
A tone that is too stilted or formal
Awkward breaks in paragraphs
If you avoid these mistakes, you can improve your flow.
What Are You Doing to Improve Your Content?
Your content is a crucial factor in your website's conversion rate. The information here will help ensure you are achieving the desired results and that your customers find your content useful and beneficial. By putting a little more effort into content creation, you can increase conversion rates significantly.