More than 1.5 billion people worldwide use Facebook every day. Since there are so many people using this site, most businesses do, as well. After all, what better way to get your products and services in front of a huge (and growing) audience?
As social media grows in popularity for businesses, many experts are offering advice on how to make sure that your content gets in front of more people and how to get your existing audience to engage even more. Here are some tips:
Don't Interrupt the Conversation--Get in It
A smart way to get in front of a new audience and grow your current audience is by joining local, related Facebook groups. Make sure you only post helpful and relatable information. The goal in these groups is to show others how you can help them overcome their challenges without selling.
By creating genuine relationships with local users and providing value for those who ask for your advice, you can create a sense of trust. This trust will be associated with your brand, and the ROI you receive will be much higher than boosting one of your posts and hoping Facebook hasn't changed their algorithms yet again.
Use Facebook With a Purpose in Mind
When engaging or commenting on Facebook to generate new leads, the goal is to drive more traffic to your Facebook business page. This should be done when you have reached a point in the conversation where this feels "right."
Keep in mind, driving traffic to your page does not mean that you spam your business page in all comments you leave.
Your Facebook business page needs to include a high-resolution business logo and quality posts that show off your best work. Make sure that you also include posts that provide links back to informative blogs or e-books on your site that will help users who are not quite ready to buy.
From time to time, you should also re-post some glowing reviews from your past customers. Today, with so many people spamming their blogs or posts in news feeds, you want your customers to see past what you have to say about your business and find out what others have to say.
Make Sure to Engage With Your Audience
While it is not uncommon to focus on growing your audience, you should not ignore your existing audience. Make sure to post often, and to post questions that engage them while being related to your industry.
Are You Using Facebook Effectively for Lead Generation?
If you are not using Facebook in the ways described above, there is a good chance you are missing out on new lead-generation opportunities. If necessary, reach out to professionals to help you with your lead generation efforts.