Google Analytics allows you to measure traffic coming to your site and gain insight on overall performance. One statistic you can track with Google Analytics is your website's bounce rate.

Google Analytics measures your site's bounce rate in two ways:

  1. The average bounce rate per webpage.
  2. The average bounce rate of your website as a whole.

Here you can learn more about bounce rate and how you can improve it on your website.

Bounce Rate Explained.

The bounce rate refers to the number of visitors leaving your page. When they leave, they are "bouncing" back to the SERPs (search engine results pages) or the referring website after only looking at one page.

Having a low bounce rate is a good thing. The higher your site's bounce rate gets, the worse it is for your rank. After all, if your bounce rate is low, it means people are sticking around, viewing more pages on your site, and increasing the likelihood they will convert.

If you want to improve your site's bounce rate, there are a few steps you can take.

1. Create a Mobile-Friendly Website.

Over 52 percent of internet traffic comes from a mobile device. On Google, a ranking factor for your site is how mobile-friendly it is. This means having a mobile-friendly website is essential. If your site is not mobile-friendly, there's a good chance people will leave your site right after landing there. Because of this, you should ensure your site is properly optimized for all mobile devices.

2. Reduce Site Loading Speed.

How quickly (or slowly) your site loads impacts your bounce rate. When it takes too long for pages to load, visitors will leave the site right away. It is possible to improve the load speed by reducing image file size and by using browser caching. There are tools, such as Google Page Speed Insights, that can help you measure how quickly your site loads. This tool also offers suggestions on steps you can take to improve the loading speed.

3. Build an Internal Linking Strategy.

Using internal links will improve the chances that visitors to your website will click through your other pages. This will help you achieve a lower bounce rate. Also, internal links can improve the user experience by making the site more user-friendly.

Be sure the internal links you create are relevant and related to the page your visitor landed on first. Along with that, with the right internal linking strategy, you can improve your SEO.

Reducing your bounce rate is a smart strategy. Use the tips above to take steps to achieve this goal. In the long run, reducing your site's bounce rate will help improve your site's rank in SERPs, and help ensure people stick around and take the desired action.