Every month, more than 2.8 billion people use Facebook. That's a lot of potential eyes on you and your business. Getting attention from a small fraction of these people can benefit your business significantly.
The problem for many business owners is not knowing how to use Facebook for business purposes. After years of "learning by doing," I have a few tips to help you do this successfully.
Creating Your Business Presence on Facebook
If you have a limited budget, here's some good news -- creating a Facebook Page is free. Once your page is created, you can use it for content, sharing contact information, generating leads, linking to your website, communicating with customers, and more.
If you have some extra cash in your marketing budget, you can use various paid marketing strategies, such as Facebook Ads or sponsoring posts off your Facebook Business Page.
Types of Posts to Share on Facebook
Once you create your Facebook Business Page, you need to create content. Each type of post has unique benefits and can spark engagement in unique ways. The social media strategy and goals your brand has established will likely determine the types of posts you will make.
Some of the most popular types of Facebook posts to make that will help encourage interest and engagement include:
- Text posts
- Photo posts
- Video posts
- Facebook Live video posts
- Linked content posts
- Facebook Stories
Deciding What Types of Posts to Create
If you want to use Facebook to improve and grow your business, finding the right types of posts is necessary. To do this, the first step is to define your target audience. Understanding Facebook users' demographics will help you figure out who may be searching for your business and what you offer.
It would help if you also considered what success looks like for your business and brand. While it may be tempting to consider the number of Likes you get as the end-all measure of how successful your posts are, sometimes this is more of a vanity metric than anything else.
Instead, try to set a goal that is tied to your business objectives. This is going to help you achieve better results for your bottom line. Some of the most common goals you may set include generating new or more leads, increasing website conversions, and improving your customer service.
Using Facebook for Business Growth
Facebook can be a great tool when it comes to business growth. However, you have to use it properly if you want the platform to enhance business growth both now and in the future. By taking the right steps, you can achieve the goals you have set for your business.