It's not even October, but it's already time for business owners to start planning for holiday shopping. Now before everyone grabs their pitch forks, it's not time to start putting out decorations or running Christmas-related sales. However, there is evidence that some consumers are already starting their holiday shopping, and online retailers are in a good position to sell items to these customers.
According to a recent report from the Rubicon Project, nearly one-third of US consumers have already started their Christmas shopping. The study was based on data from global polling firm Penn Schoen Berland who conduct 1,003 interviews among holiday shoppers in the US at the end of August.
Of consumers who are already begun Nearly half of parents (47 percent) have already begun their holiday shopping, as Amazon and Walmart (66 percent) tied for the top holiday shopping location.
The key here is that people are looking for good deals online, regardless of when they find them. If someone sees something that a friend or family members would like to have and the price is reasonable, they will order it now.
This early shopping is helpful to retailers in multiple ways. Besides the initial increased revenue, there's still a chance for additional sales. If parents buy gifts for their kids now, they will probably get more before Christmas days.
This means that retailers can start by using small online promotions to get the attention of early shoppers. Then comma as it gets closer to more traditional holiday shopping times, they can switch to more aggressive and more open holiday advertising.
The report also gave reasons for business owners to be excited about the upcoming holiday shopping season. According to the report consumers plan to spend 12 percent more on their holiday shopping than they did in 2015. This means Americans will spend an average of $1,175 this holiday season.
While most people plan to spend more, one group, in particular, should be the focus of early holiday shopping marketing. Parents plan to spend much more than the average consumer when buying Christmas kids. According to the parents surveyed for the Rubicon Project, "they expect to spend an average of $1,711 this year (vs. $1,383 in 2015) and are also more likely to make purchasing decisions online (76 percent) and on their mobile devices (56 percent) than general consumers."
Online retailers also have the benefit of mobile marketing and mobile commerce, when it comes to reaching parents. According to the Rubicon Project, 17 percent of parents said they will make at least half of their holiday purchases on a mobile device.
Early holiday shopping marketing can include the gifts people buy for themselves. According to the study, 43 percent of the survey respondents admitted they'll be treating themselves to $322 worth of gifts this holiday season. This is even higher among young adults. Sixty-four percent of millennials said they plan to buy a gift for themselves, compared to 55 percent of parents.
So the study suggests that not only will people spend more this holiday season but that some consumers are already on the hunt for good deals for Christmas. Business owners can use PPC ads on Google and Facebook to let people know about these specials.
For more tips to improve your online marketing, read this article on nine benchmarks you can use to measure the effectiveness of your online campaigns.