MBA Program: Olin Business School, Washington University in St. Louis
Industry: Food and Beverage
Founding Student: Daniel Schindler, MBA ’19
Idea: 75% of Americans are chronically dehydrated. Buoy makes every kind of drink more hydrating without changing taste or calorie and sugar count. It’s like a hydration amplifier for your drink - but instead of an ‘on’ switch, all you have to do is squeeze. Oh, and we also threw some vitamins and antioxidants in there. Same drink, same taste, just better.
How the MBA helped: Olin helped me gain experience in many different fields, all of which I deal with as the CEO of Buoy. Even more beneficial than that were the startup classes taught by Cliff Holekamp and the mentorship he provided, as well as a course at Olin called Defining Moments, in which CEOs come into class and talk about their journeys.
Funding Dollars: $100,000