Pricing

3 Old-School Pricing Techniques That Still Work Today

The rules of what to charge customers are changing--but these tried-and-true methods aren't going anywhere anytime soon.

How This Maker of Expensive Granola Figured Out Her Pricing Strategy

When Purely Elizabeth launched, its granola cost more than any other. Here's how the company has maintained its premium positioning and pricing.

Rebecca Minkoff on Selling Your Products at the Right Price

Rebecca and Uri Minkoff, co-founders of the Rebecca Minkoff fashion brand, explain how they use their stores as a laboratory to figure out what customers love.