PricingHoward Tullman The Right Way to Raise PricesAll this talk about inflation offers ample cover to charge more for your products. But give careful consideration to your customers and employees before you start repricing. Then, make your case using these three messages.
PricingHoward Tullman Car Insurance--and Everything Else-- by the Mile The pandemic may have ended the idea of "one size fits all" pricing in the auto insurance business--and others will surely follow.
StartupMartin Zwilling 8 Innovative Pricing Strategies Every Business Should EvaluateInnovation is as important in pricing as it is in developing your solution.
PricingHoward Tullman The Price of "All You Can Eat" Can Be Steep The strategy seems smart: Attract customers by offering more for less. But it's not for all products and all businesses. Here's a four-point test to see if the pricing is right for your product.
PricingHeidi Zak 3 Critical Things to Know About Lowering or Raising Your PricesHow much you charge is an important part of the success equation.
PricingGeoffrey James Warren Buffett Says Discounts Are for DummiesHere are three things customers value more than a low price even (especially) during a pandemic.
PricingEmily Canal This Company's Huge Turnaround Started With a $25 Price ReductionWhen video platform Tribute made its base service free, customers came in droves.
SafeguardsLindsay Blakely How to Add a Covid Surcharge Without Alienating CustomersSome service businesses are asking customers to help them weather the pandemic. It can be an effective strategy--as long as you frame it right.
Mark Cuban: Real Talk Business RebootInc. Video Staff01:12 How to Adjust Your Pricing During Covid-19Why Mark Cuban says lowering prices during Covid-19 could make sense for your bottom line.
PricingMelina Palmer Here's the Right Way and the Wrong Way to Raise Prices in 2020Any business can raise prices, but there's an important factor to consider in doing so.
Cash FlowMelina Palmer Choosing a Pricing Strategy for Your Small Business Is Daunting. Here's How to Choose the Right OneOur brains are wired to cringe at naming a price--use these tips from behavioral economics to trick yours.
PricingCathy Huyghe Here's Why You Shouldn't Make This Common Mistake of Giving Huge Discounts to Early AdoptersHere are 3 things to consider as you figure out what you should charge for your startup's new product or service.
PricingGuadalupe Gonzalez You're No Longer Required to Sell Products for Less on Amazon. The Problem? If You Don't, You've Got Another Penalty ComingThe rule change would be a boon for third-party sellers if it weren't for another incredibly similar pricing rule.
PricingGeoffrey James Elon Musk's Bungled Price Increase Was a Huge Lost OpportunityElon Musk screwed up the Model 3 price increase. Here's what he should have done instead.
PricingZoë Henry Why Using Food Stamps on Amazon Could Cost You More Than $300 AnnuallyThe e-commerce giant is one of seven online retailers chosen to participate in the U.S.D.A.'s food stamps program. That's both a net positive and negative for users.
PricingCoeli Carr 3 Old-School Pricing Techniques That Still Work TodayThe rules of what to charge customers are changing--but these tried-and-true methods aren't going anywhere anytime soon.
PricingCoeli Carr Do You Know What to Charge Your Customers? The Rules Are ChangingHere's how to ensure your product is priced correctly.
PricingKimberly Weisul How This Maker of Expensive Granola Figured Out Her Pricing StrategyWhen Purely Elizabeth launched, its granola cost more than any other. Here's how the company has maintained its premium positioning and pricing.
The Playbook01:16 Rebecca Minkoff on Selling Your Products at the Right PriceRebecca and Uri Minkoff, co-founders of the Rebecca Minkoff fashion brand, explain how they use their stores as a laboratory to figure out what customers love.
PricingIlan Mochari What Pizza and Breadsticks Can Teach Everyone About Price Bundling Take this quiz to find out how much you know about pricing products and maximizing revenue.
The Playbook01:09 Valerie Casey: 'Price Has Become a Proxy for Value'Valerie Casey, CPO of Samsung's Global Innovation Center, explains why products with low prices are often assumed to have a low quality of craftsmanship.
The Playbook01:16 Why Everything You Know About Pricing Is WrongLisa Hendrickson, founder of Spark City, explains why pricing has more to do with marketing than it does your finances.
The Playbook01:19 The Big Pricing Mistake You Don't Know You're MakingLisa Hendrickson, founder of Spark City, explains why pricing a product depends on a lot more than the value you assign to it.
The Playbook01:15 Why You Shouldn't Raise Prices Without Increasing QualityLisa Hendrickson, founder of Spark City, explains why business owners need to take another look at what they're offering to their customers before making them pay more.
The Playbook01:29 The Big Pricing Mistake Most Small Business Owners MakeLisa Hendrickson, founder of Spark City, says most small businesses are pricing their products all wrong.
The Playbook01:25 The Most Important Pricing Lesson You Can Learn From AppleLisa Hendrickson, founder of Spark City, reveals how to price your product with the answer that worked for Apple.
#AskGaryVeeGary Vaynerchuk16:33 Why You Should Ask for as Much as Possible When Selling a New ProductGary Vaynerchuk, CEO of digital agency VaynerMedia, explains why you should seek the absolute maximum price when you don't know what something's worth.
BrandingIlan Mochari The Pricing Lesson Behind the Art World's Billion-Dollar AuctionsHere's what you can learn about pricing from their two-week bonanza.
Ask Marcus LemonisZoë Henry You Never Want to Fudge Your NumbersThe star of CNBC's The Profit explains to Joseph Nocella, founder of the custom bike store 718 Cyclery, why accurate financial analysis can make or break a business.
Ask Marcus LemonisZoë Henry How to Get 'Made in the U.S.A.' to Pay OffThe star of CNBC's The Profit explains to Tina Tang, founder of Iron Strong Jewelry, how to market and charge more for her 'Made in the U.S.A.' products.
The Playbook01:08 How to Create the Most Profitable Pricing Strategy for Your BusinessRachel Cohen, co-founder of Snowe, describes her pricing strategy and how she is able to charge 70 percent less than competing luxury brands.
The Playbook01:16 One Secret to Building a Reliable Revenue StreamJoel Holland, founder of VideoBlocks, describes how adopting a subscription-based model helped him predict future revenue and attract investors.
Ask Marcus LemonisZoë Henry What to Look for in a Funding PartnerThe host of CNBC's 'The Profit' explains how the CEO of an auto parts company can raise financing--despite being the victim of identity theft.
Countdown: Holiday 2020Ilan Mochari How to Pitch Your Product to One of the Most Powerful RetailersWant to crack Walmart? Here are some tips on how to do it from the chain's recent 'Shark Tank'-style open call for product pitches.
The Playbook01:30 How to Raise Your Prices Without Losing CustomersMichael Alter, CEO of The Tie Bar, explains how he strategized a $4 price increase at The Tie Bar.
PricingAssociated Press Starbucks to Raise Prices for Some Drinks by 5 to 20 CentsA small and large brewed coffee will each go up by 10 cents in most areas of the country, Starbucks says. That would bring the price of a large coffee to $2.45 in most U.S. stores.
The Branding GameIlan Mochari Where Your Favorite Imported Beer Is Really MadeWhat is it about a brand's foreign origin that gives it that je ne sais quoi? And can it retain that quality if consumers find out it's really made in St. Louis?
Vision 2020Lucy England Apple Music Reveals How It Will Pay Record LabelsThe soon-to-be-launched streaming service's revenue split will not be much different from that of Spotify and other competitors.
Ask Marcus LemonisZoë Henry Marcus Lemonis: Why Being Socially Responsible Means Raising PricesKhalid Latif underpriced the organic halal meat at his Honest Chops butcher shop. The star of CNBC's The Profit explains why Latif needs to increase his prices now--and how to do so.
The Playbook01:21 Think of Pricing as One Element of PersuasionValerie Casey, founder of The Designers Accord, talks about how data and pricing play into the equation for determining a product's value.
The Playbook01:30 How to Deliver a Standout Shopping ExperienceMichael Alter, CEO of The Tie Bar, explains why shopping is more fun when you can attain high quality products at a good value.
Employee BenefitsIlan Mochari 3 Things Your Company Isn't as Honest About as You ThinkHow many ways do you still conceal the innermost truth from your customers? Here are three.
Vision 2020Ilan Mochari Millennial Shopping Habits Are Upending How Retail WorksOnline stores will become more transparent about their pricing. Brick-and-mortar will survive by becoming distribution hubs and knowledge centers.
Business PlansZoë Henry Steve Blank to Startups: Don't Make This Common Pricing MistakeThe serial entrepreneur warns companies against pricing a product according to how much it costs to develop.
PricingJeff Bercovici Tinder Will Charge Users Extra for Being OldIs the dating app's new premium pricing age discrimination, or just the free market at work?
GrowScott Leibs Should Your Company Focus on Price or Quality?Midsize companies reveal their paths to making a profit.
Business ModelsIlan Mochari Fixed Pricing's Leg Up on Dynamic PricingSure, a few restaurants and transportation entities have adopted the airlines' method of dynamic, supply-and-demand-based pricing. That doesn't mean that traditional forms of pricing are disappearing.
Small Business WeekShane Ferro America's Fanciest Restaurants Want You to Pay Up FrontHigh-end eateries like Per Se and The French Laundry will reportedly start charging customers ahead of time.
Small Business WeekIlan Mochari What the $3.4 Million Casablanca Piano Teaches Us About PricingThe recent $3.4 million sale at auction of a piano featured in the classic film Casablanca demonstrates that it's hard to beat the long-term value of vintage products. Here's what you can learn from it.
Pricing How Much Will Thanksgiving Cost You This Year?Blame dairy products, coffee, and sweet potatoes for the per-dinner rise--although it's small.
The Playbook01:03 How to Sell Your Product for 5 Times More Than Everyone ElseManduka CEO Sky Meltzer explains how he justifies selling $100 yoga mats in a market fixed at a $20 price point.
Pricing Netflix Subscriptions Slip, Stock FallsThird quarter numbers were disappointing for Netflix, which led to a massive dip in the company's stock price.
Pricing02:04 How to Price Your Startup's ProductStartup expert Steve Blank explains the subtitles of pricing your product.
PricingSteve Blank01:49 Steve Blank Warns Against This Common Pricing MistakeStartup expert Steve Blank outlines how new companies should--and should not--set prices.
The Playbook01:44 The Future of AppsMichael Schneider, CEO of app development tool Mobile Roadie, speaks about why apps are a big business opportunity.