1851 was created to fill a much needed hole of content – to bring the franchise world together through an online educational resource where you will find daily content from thought leaders, journalists, and entrepreneurs. We want to be your guide in business and in life, i.e., in your journey. 1851 was named for the year of franchising’s birth, when Singer Sewing Machines decided to go on a journey called franchising. Likewise, 1851 is first in franchising. No singular source currently exists that really talks with you: the franchisee; the franchisor; and the supplier. We are driven to do so.