Global Markets estimates market sizes and shares by conducting on-site primary and secondary research. The detailed and micro study of businesses and brands is the key differentiation factor for Global Markets’ businesses model. The company’s strength in linking information from business owners to their operating branches is valuable to better understand market conditions. Umbrella is Global Markets hallmark of simultaneously giving access to a wealth of data through an online portal that would enable everyone from investors, executives, analysts, consultants, and bankers to better research the industries covered by Global Markets for a deeper access to the market’s dynamics.