Alexa von Tobel

After selling her financial planning company, she's backing tomorrow's entrepreneurs.

New YorkNY 
Money Movers
 Photo Credit: Courtesy subject

For Alexa von Tobel, safe havens are for fleeing. A decade ago, in the middle of the financial crisis, she dropped out of Harvard Business School to found LearnVest, a financial planning company. In 2015, she sold the company to Northwestern Mutual, which she also joined, eventually becoming its chief innovation officer. (The price: $375 million, according to a source close to the company.) After the sale, von Tobel found that she was spending every free hour outside of work making personal investments in other startups. One day, it just clicked. “I looked at my husband and said, ‘I should do this full-time,’” she recalls. In January, von Tobel launched Inspired Capital, a New York City-based venture firm focused on early-stage technology companies. Her longtime friend and mentor, former U.S. commerce secretary Penny Pritzker, joined as a founding partner. For the past six months, von Tobel has also hosted the Inc. Founders Project podcast, interviewing other entrepreneurs to uncover what makes them tick. For her, being back in the field with startup founders feels like home. She says: “I’m in my natural habitat.” --Graham Winfrey