A self-imposed carbon tax in 2019 funded the company’s transition this year to 100 percent carbon neutrality through third-party certified offsets. Allbirds footwear and apparel all carry a Carbon Footprint label. In May, the company announced a partnership with Adidas to develop the world's lowest carbon performance shoe and to hasten the transformation of the footwear supply chain, from material choices to manufacturing facilities and transportation methods. In line with its concern for the climate crisis and racial equity, Allbirds proclaimed Earth Day and Juneteenth company holidays in 2020.

A registered public-benefit corporation, Lemonade is the first company to use A.I. to streamline insurance buying on a large scale. The company's platform allows customers to customize insurance policies and expedites the process of filing claims. Lemonade built a giveback mechanism into its premium payments. Once a year, the company donates up to 40 percent of money not used for claims to a charity chosen by users.