Alli Webb

She's bringing her successful Drybar model of providing expensive beauty treatments at a reduced cost to the massage industry.

Studio CityCA 
Fitness Nation
Brittany Driscoll, Michael Landau, Cameron Webb, Sarah Landau
 Photo Credit: Courtesy subject

In March 2019, Alli Webb and her team opened Squeeze, a massage shop that lets patrons book and pay by way of an app, giving them a seamless experience when they arrive for their rubdown at spaces designed by the architect behind Drybar, her runaway-success hair care chain. Webb says she plans to build Squeeze, where massages cost $39 to $129, on a franchise model, "because it's really gratifying to be able to give [entrepreneurs] the keys to the kingdom.” Webb isn’t a college graduate, and that untraditional path is something she hopes will inspire other entrepreneurial women. “There are a lot of different pathways to success,” she says. On the Drybar side, Webb has been focusing on building the product line, adding a mini-brush hair straightener and a quick-dry blowout serum, among other items. Drybar products will be in more than 2,700 retail doors by 2020, including 128 Drybar shops. The company will add some 25 locations by the end of 2019. --Anna Meyer