Amplify Snack Brands

Makes natural snack foods, including SkinnyPop Popcorn.

2015 9-Month Revenue Revenue:
$137.5 M
Industry:
Food & Beverage
Location:
AustinTX 
Founded:
2010
45
Andrew S. Friedman and Pamela L. Netzky. Photo Credit: Courtesy Company

Pamela Netzky and Andrew Friedman created Amplify Snack Brand in the hopes of finding a way to make a healthy popular snack. Their first product, called SkinnyPop Popcorn, used sunflower oil as a low-fat substitute for other types of cooking oil. SkinnyPop quickly built a loyal following, with sales of its product increasing by nearly $100 million from 2012 to 2014. In April 2015, Amplify acquired Paqui, a line of Non-GMO Project Verified tortilla chips, in a quest to build a hearty portfolio of "better for you" snacks. Amplify says it is always looking for healthier alternatives to classic nibbles, though its line of products in the salty-snack category remains small. Note: employee count as of Dec. 31, 2015

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