ASIYA is an activewear brand striving to level the playing field for Muslim women of all ages. The company aims to help increase the level of confidence, cultural integrity, comfort, and health of female Muslim athletes by creating innovative activewear that is easy to move in, play in, and compete in while honoring and upholding religious and cultural beliefs. Its online store officially launched on February 1, 2017.
After winning a state-wide startup competition in 2016, ASIYA has been named top woman-led and top minority-led business. From this competition alone, ASIYA received $65,000 in prize money. Through its Kickstarter campaign in the same year, ASIYA successfully brought in more than $38,000 in preorders and donations to sponsor female Muslim athletes. The company's first line of products is ready and was shipped this month.
Note: All data as of 1/31/17