Automotive Events specializes in marketing, PR, and certified vehicle testing for the automotive industry. The company organizes x$$xride & drivesx$$x to introduce new car models to the media, salespeople, and potential customers, and develops, manages, and implements training programs to educate sales associates, dealer principals, maintenance and service staff, and top employees about the features and competitive advantages of vehicles new to the market. Also, through its motorsports management division, it holds racing events, like the one it worked with Volkswagen to create?the Jetta TDI Cup 2008, the world's first all-clean diesel race event.