AutomotiveMastermind

Develops predictive analytics and marketing automation technology for the automotive industry.

2017 Inc. 5000 Rank:
# 7
Leadership:
Marco Schnabl
2016 Revenue:
$ 23.2 M
3-Year Growth:
17,675%
Industry:
Software
Location:
New York City NY 
Founded:
2012
 Photo Credit: Jonah Rosenberg

AutomotiveMastermind, based in New York City, is a software firm that helps car dealerships target potential customers. Co-founders Marco Schnabl and Johannes Gnauck, both German expats, came up with the idea while working on the floor of a Mercedes-Benz dealership. They launched the business from a WeWork in 2012; last year, it notched more than $23 million in sales. The company operates on a subscription model, charging clients such as Audi, Honda, and Lexus a monthly fee to access its technology platform. “The industry is going through a tremendous transformation right now,” notes Schnabl, who adds that newcomers such as Elon Musk’s Tesla have upped the ante for existing dealerships. Last year, the company raised $45 million in private equity, as it continues to expand across the country.

Inc. 5000 Honors

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