Our CEO often reminds us that "to build the right company, you must first tend to the company's culture." To that end, we've built a culture centered around community engagement, leadership development, and a family-oriented atmosphere. Before the pandemic, that meant company retreats, career counseling, and a wide range of periodic reconnects. These days, we've learned to lean more heavily on technology, regularly hosting virtual huddles to share success stories and brainstorm new ways to help farmers and ranchers in this new reality.