- Ethan Bresnahan, 21; Alexandra Dodson, 22; Jeff Nowak, 23
Boost Linguistics develops artificial intelligence that supports marketing teams by helping them produce content that engages customers. The company's editor analyzes texts for emotion and suggests changes that will raise the overall impact on a customer. Emotionally charged content facilitates a relationship between brand and buyer while educating the buyer about services. Firms using emotionally charged language, on average, have seen an increase in conversion rates by 49.5 percent over their competitors. Instead of spending hours editing content and hoping for the desired effect, Boost Linguistics' technology, backed by artificial intelligence, allows audience engagement by boosting written content.
Since its founding year in 2015, Boost Linguistics received first place at the Baiada Institute's Business Model Competition and subsequently won third place at the Baiada Institute's Business Plan Competition. The company is one of the 19 presenters at the 2017 SXSW trade show and is also a recipient of the Close School of Entrepreneurship's Entrepreneurship Co-Op. Boost Linguistics' own introduction to content marketing class--Boosted University--has 50 students enrolled.
Note: All data as of 1/31/17