In 2020, Cameo launched a philanthropic program called Cameo Cares, which partners with charity initiatives in creating exclusive events that donate the company’s celebrity shoutout fees to worthy causes. The platform’s star power raised more than $1 million for multiple charities in its first six months, while advancing Cameo’s mission of creating unforgettable one-on-one interactions between talent and fans. The first Cameo Cares event was a three-day live-streamed festival in April that raised $725,000 for charities working to address problems caused by Covid-19. A second two-day affair raised $225,000 for organizations involved in the Black Lives Matter movement.