Santa Monica, California-based Brilliant Ventures was founded by two serial entrepreneurs and veterans of the dot-com boom, Kara Weber and Elizabeth Francis. Weber had led marketing for companies such as Adap.tv and Rubicon Project, and made her first startup investment back in 1999; Francis, an L.P., is the former chief marketing officer at Gilt and Intelligent Beauty. The two L.A. transplants met through a mutual friend, and in 2016 launched a venture fund to invest in seed-stage companies that are transforming commerce. Their portfolio companies include Happy Returns, which facilitates in-person returns for online retailers; RevCascade, a marketplace automation platform; and direct-to-consumer fragrance company Skylar Body. As of May 2019, Brilliant Ventures' first fund was fully invested.