When our corporate clients ask how we built our culture, we tell them the secret is to put culture first but think of it last. That is, we don't work on "culture." We work on constantly communicating our company's mission, vision, and values. We work on identifying talented people who share these values. We work on empowering them to collaborate and evolve processes that turn our vision into reality. Building culture isn't the same thing as adding perks. It's an intense focus on mission, vision, values, and people.