Christina M. Rice

She created a social wellness community for women of color.

Company name:
OMNoire
Location:
New YorkNY 
Founded:
2017
Industry:
Fitness Nation
Christina M. Rice. Photo Credit: Courtesy subject

In 2015, when Christina M. Rice was running her own PR firm in New York City--and completely burnt out--she decided to get her yoga teacher certification as a way to relax. But Rice felt out of place; she was the only black woman among the 50 students. “The feeling of being the other in a class of women who don’t look like you can be intimidating,” she says. She launched OMNoire in 2017 to highlight yoga and meditation instructors who were also women of color, and then created destination retreats with the same theme. After revenue grew by 200 percent in 2018, Rice closed her PR business and moved OMNoire to Atlanta. This year she launched OMNoire’s first six-week, virtual retreat, priced at $395, for customers who can’t afford to buy plane tickets or to take time off. --Emily Canal

MORE COMPANY INFORMATION

Twitter:
@OMNoire
Website:
omnoire.com