Dawn Song

With her platform, consumer privacy and data sharing can coexist.

San FranciscoCA 
Money Movers
 Photo Credit: Courtesy subject

While working on a project for Uber, Dawn Song, a professor of computer science at UC Berkeley, grappled with the conflicting imperatives that many companies face these days: to protect the privacy of their customers and to use customer data to make better business decisions. Last year, she launched Oasis Labs, which is developing a cloud-computing network employing blockchain and encryption technologies to give consumers and patients control over their information while letting analysts run computations with higher-quality data. “The analysts can still do their jobs,” says Song. “But we can prevent them from doing things they are not supposed to do--like, in the case of Uber, giving out individual riders’ information.” At a time when organizations ranging from tech giants to local police departments face criticism for misuse of personal data and threats of new regulation, interest from industry is high. Within four months of launch, the company raised $45 million in venture capital. Its technology also has the potential to speed up and improve medical research: Oasis is starting trials at Stanford University Medical Center that will let researchers work on patients’ data without endangering their privacy and possibly pay them in cryptocurrency to make their data available for clinical studies. --Leigh Buchanan