As an almost completely virtual company, we establish our culture through consistent, open, engaged communication across the organization. We use collaboration tools to make sure any employee can reach out to anyone else at any time to ask for help or have a discussion. We prefer real-time learning opportunities over annual reviews, which are too often biased. We deploy "coaching managers" to help employees navigate the company and their career. And we consistently remind everyone in the company that we are a service organization, which keeps us attentive to our customers' needs.