Eterneva

Makes memorial diamonds out of the cremated remains of loved ones.

Founder:
Adelle Archer, 27
2017 Revenue:
$280,000
Industry:
Consumer Products & Services
Location:
AustinTX 
Founded:
2017
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Eterneva founder Adelle Archer. Photo Credit: Brian Vu

More and more Americans are opting for cremation--so much so that it recently surpassed the number of annual burials. With her startup, Adelle Archer proposes a unique next step for honoring the deceased: turning their ashes into diamonds. Human remains contain carbon, which is the key element to creating the precious stones. Eterneva takes a portion of those ashes and, through partnerships with a diamond-growing lab in Amsterdam and cutters in Antwerp, turns them into a piece of jewelry. Customers can pick their design and color to best commemorate a loved one. The company stays in frequent contact with them throughout the eight-month process, providing monthly updates and, whenever possible, hand delivering the finished product. Archer sees the company as changing people's relationship with loss--and helping to eternalize their loved ones. "A diamond lasts more than a single generation," Archer says, "the way an urn of ashes won't." --Kevin J. Ryan

MORE COMPANY INFORMATION

Twitter:
@Eterneva
Website:
eterneva.com