Ethan's

A maker of health-promoting apple cider vinegar and energy shots.

Founder:
Ethan Hirshberg, 29
2018 Revenue:
$2 million
Industry:
Food & Beverage
Location:
Boulder CO 
Founded:
2017
9
Raised:
Undisclosed

Ethan Hirshberg's organic food business pedigree is second to none. His father, Gary Hirshberg, is the chairman and former president and CEO of Stonyfield Farm, and his mother, Meg Hirshberg, a longtime farmer, helped run the family business for many years. So his foray into the organic beverage business, with Ethan's, a maker of apple cider vinegar and MCT oil shots, certainly had a helping hand. "I grew up on Stonyfield farm," says the 29-year-old Hirshberg, who notes that his company's products can be found in Whole Foods stores nationwide. But he still has much to overcome in the world of consumer products--namely, getting people to see the benefits of drinking vinegar. He's hopeful the purported health benefits--improved digestion, weight loss, and more--along with the small size of the brand's "shots," which are two ounces each and come in flavors like Cinnamon Maple and Tumeric Apple, will help ease the process. --Tim Crino

MORE COMPANY INFORMATION

Twitter:
@drinkethans
Website:
ethans.com