Grove

This MIT eco-startup wants you to grow veggies with your fish tank

Co-Founders:
Gabe Blanchet, 25; Jamie Byron, 24
2015 Revenue:
Undisclosed
Industry:
Consumer Products & Services
Location:
Somerville MA 
Founded:
2013
Employees:
19
Raised:
$4 M

Three years after it was a dorm room project in an MIT frat house, Grove has become a full-fledged business. The company's first product, a bookshelf-size aquarium ecosystem, allows consumers to grow more than 20 organic herbs and vegetables in their homes. It has the potential to be a game-changer in the $27 billion U.S. produce market--decentralizing it, the way solar panels have decentralized energy. Customers control the ecosystem from a smartphone app called Grove OS, or gOS for short. If you tell gOS what you'd like to grow, it'll optimize the ecosystem's settings for those plants. If your aquarium gets low on water, you'll receive a text specifying how many liters to add. In Grove OS, the founders believe they have another high-potential product--something gardeners or home-growers could use to care for plants and flowers remotely. From this perspective, you can also view the company's upside in terms of the $5.5 billion U.S. home automation and controls market. In other words, Grove might just become the next Nest.
Note: All data as of 1/31/16

MORE COMPANY INFORMATION

Website:
grovelabs.io