HydraFacial, like many businesses, was affected by the lockdowns necessitated by Covid-19. While sheltering-in-place, HydraFacial took the opportunity to pivot from skin health to overall health. Their customer care team transitioned to taking telemedicine consultations and the R&D team partnered with a local manufacturer to design and develop ventilators. Across the country and around the globe, there is no unifying standard for education. HydraFacial launched an educational program called HydraFacial CONNECT to set treatment and education standards and to develop novice aestheticians. The curriculum is industry agnostic and includes content from other brands, including Murad, Alastin, Sente, and Hydropeptide. It's meant to empower aestheticians to grow their own businesses as well as their individual skillsets.

When Covid-19 cases started rising, Sprinly donated thousands of FDA-approved masks, face shields, gowns, and other PPE to hospitals facing a shortage. Simultaneously, the company's customer happiness team coordinated with hospitals to donate and deliver meals to doctors and nurses treating Covid-19 patients. The company also donates produce weekly to local food banks and has donated more than 20,000 pounds of food during the last year.

In a year that has brought unprecedented adversity, Calm has helped users manage stress, anxiety, and depression in an accessible way. From its meditation materials to its sleep stories to its stretching routines, the company's variety of health and wellness resources have become game-changers to more than two million subscribers. It's no wonder Calm's app has been downloaded 80 million times.

In response to the global pandemic, Restore launched its Donate a Drip campaign. For every IV drip purchased, Restore gives one to first responders. Restore claims its IVs provide vital hydration and micronutrients while boosting immunity and energy levels. Employees are given access to a variety of trendy therapies as well as a network of registered nurses and nurse practitioners.

SWORD Health offers an affordable out-of-pocket option to those who are unemployed or uninsured, or lack access to health care. This year, SWORD launched a pulmonary rehabilitation program, which pairs blood oximeters and activity trackers with a digital therapist, for those who need lung rehabilitation. The program is free to all essential workers. The company claims its “radically transparent culture” makes employees feel like a part of the business.