InstaBrand works as the middle man that connects brands with social media influencers (essentially, those who have a large Web presence and an outrageously high number of followers) to sell their products. A company looking to promote its line of accessories, for instance, may have Instagram influencers post a picture of themselves wearing one of the brand's necklaces. InstaBrand's primary goal is to bring the human element back into advertising. The company has a network of about 100,000 influencers (defined as users who have more than 10,000 followers per social media platform) and counts major names such as Airbnb and Fossil as brand clients. One of the biggest challenges InstaBrand will face will be to maintain the "organic" feel of its ad campaigns, as social media users are inundated with more and more sponsored posts.
Note: All data as of 1/31/16