IntegraClick operates an exclusive performance-based cost-per-action (CPA) network, clickbooth.com. Through this website, it deploys advertiser campaigns across its affiliate network of website publishers. As opposed to the CPM (cost for 1,000 impressions) and CPC (cost per click) models, the CPA model is unique in that advertisers pay only if they achieve the targeted action, which could be a lead or a direct sale. In April 2009, clickbooth.com was ranked the #1 affiliate network by Website magazine.
Advertising & Marketing
No. 5 (2009)