Founder Profile

Isa Watson

Squad

For building a social-media network that puts mental health first

Company Information
Year Founded
2015
Location
New York, New York
Industry
Software
Inc. Honors
Inc. Female Founders
2020

Jane Fisher and Jenna Kerner

Harper Wilde

Because bra shopping doesn't need to be difficult -- or expensive

Company Information
Year Founded
2018
Location
Los Angeles, California
Industry
Consumer Products & Services
Inc. Honors
Inc. Female Founders
2020

Jaya Rao

Molekule

For raising $91 million to improve air-purification technology

Company Information
Year Founded
2014
Location
San Francisco, California
Industry
Consumer Products & Services
Inc. Honors
Inc. Female Founders
2020

Jeanne David

Outer Aisle

For being the reason cauliflower is in, well, everything

Company Information
Year Founded
2015
Location
Ventura, California
Industry
Food & Beverages
Inc. Honors
Inc. Female Founders
2020

Jennifer Case

New Leaf Biofuel

For getting used cooking oil out of restaurants and into your gas tank

When you think of energy sources, perhaps used French fry oil from a nearby restaurant isn't top of mind. But it is for Jennifer Case, co-founder and CEO of San Diego-based company New Leaf Biofuel, an energy manufacturer that takes used cooking oil from hotels, casinos, restaurants and more and cleans it before turning it into biodiesel fuel. Founded in 2006, Case helped her budding energy company weather the 2008 financial crisis and has over the years stayed resilient in the face of fossil fuel providers and varying political parties influencing alternative energy production opportunities. In the tremulous year of 2020, when shipping equipment from China earlier in the year was made difficult and French fry oil wasn't being produced among restaurant closures, Case's company is using this time to expand their small plant that produces 5 million gallons of oil per year to a plant that makes 12 million gallons per year, and Case says the company is now expanding into producing other types of renewable fuel. Amid all the pivots and scrappy thinking over the years, Case says she's learned to find balance in her leadership. "Communicate early, often and with honestly and intelligence," she says. "You want to communicate, but not vent. You want to be vulnerable, but not terrifying. You want to inspire trust, not have people jump ship." –Anna Meyer

Company Information
Year Founded
2006
Location
San Diego, California
Industry
Energy
Inc. Honors
Inc. Female Founders
2020

When you think of energy sources, perhaps used French fry oil from a nearby restaurant isn't top of mind. But it is for Jennifer Case, co-founder and CEO of San Diego-based company New Leaf Biofuel, an energy manufacturer that takes used cooking oil from hotels, casinos, restaurants and more and cleans it before turning it into biodiesel fuel. Founded in 2006, Case helped her budding energy company weather the 2008 financial crisis and has over the years stayed resilient in the face of fossil fuel providers and varying political parties influencing alternative energy production opportunities. In the tremulous year of 2020, when shipping equipment from China earlier in the year was made difficult and French fry oil wasn't being produced among restaurant closures, Case's company is using this time to expand their small plant that produces 5 million gallons of oil per year to a plant that makes 12 million gallons per year, and Case says the company is now expanding into producing other types of renewable fuel. Amid all the pivots and scrappy thinking over the years, Case says she's learned to find balance in her leadership. "Communicate early, often and with honestly and intelligence," she says. "You want to communicate, but not vent. You want to be vulnerable, but not terrifying. You want to inspire trust, not have people jump ship." –Anna Meyer

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