Founder Profile

Supermaker

Jaime Schmidt

She sold her personal care business. Now she invests in ventures of underrepresented entrepreneurs.

Jaime Schmidt.
Year Founded
2017
Location
Portland, Oregon
Industry
All Things Consumer
Co-founder
Chris Cantino
Data as of Publication on Sep 16, 2019
Company Description

After selling her personal care business, Schmidt’s Naturals, to Unilever in 2017, Jaime Schmidt was besieged by aspiring founders seeking advice. She could only do so many coffee dates. So she and Chris Cantino, her husband and business partner, decided to spend some of their Unilever money helping undersupported entrepreneurs—women and people of color--along the trajectory to success. Their first venture, the investment fund Color, launched last year and has backed, among others, the nut butter company Wild Friends and Bubble, an online marketplace for healthy foods. Then, in June, came Supermaker, a media platform that publishes articles about emerging brands with diverse founders as well as workplace trends and advice for both entrepreneurs and employees. “A big part of our success at Schmidt’s was the storytelling we did for the brand,” she says. Color and Supermaker are also partnering on a program of quarterly grants to help female and nonbinary founders. “It wasn’t as sophisticated when I started in 2010,” says Schmidt. “Now people are really serious about turning their passions into profits.” --Leigh Buchanan

Farmgirl Flowers

Christina Stembel

With a lot of pluck, she has boot-strapped her way into the male-dominated flower-delivery industry.

Christina Stembel.
Year Founded
2010
Location
San Francisco, California
Industry
All Things Consumer
Data as of Publication on Sep 16, 2019
Company Description

Christina Stembel didn’t start Farmgirl Flowers because she loved flowers. She was out to challenge an outdated, male-dominated industry. With just $49,000 of her own money, she knew she had only one shot at success. "I wanted to go big, I wanted it to get to hundreds of millions, a billion dollars,” she says. “So it needed to be a big industry. It also needed to be untapped." Flower arrangements and delivery checked those boxes. Since its founding in 2010, her online floral delivery service has grown roughly 50 percent annually, bringing in $23 million in revenue last year. Sales should reach $33 million in 2019. Now, her San Francisco-based company, which has 145 employees, is focused on national expansion. “If we wanted to be a very small regional company, we could still get it to probably $100 million,” she says. “But we're playing the long game.” --Brit Morse

Supergoop!

Holly Thaggard

She's leading the mission to end skin cancer with her line of sunscreens.

Holly Thaggard.
Year Founded
2009
Location
San Antonio, Texas
Industry
All Things Consumer
Twitter
Data as of Publication on Sep 16, 2019
Company Description

After a close friend was diagnosed with melanoma, Holly Thaggard--teacher, harpist, mom--found her true calling as a sunscreen evangelist and entrepreneur. In 2009, she founded Supergoop!, which makes mineral sunscreens (in all skin tones) and other products free of harmful chemicals. But Supergoop!’s true value lies in its ultimate goal: “I've been so laser-focused on making sure everything we do ladders up to our mission, which is to stop the epidemic of skin cancer,” says Thaggard. “I don’t think I’ve taken the time to think about much else.” And yet, she’s built the brand into a shining success, with $40 million in revenue last year, retail partnerships with FAO Schwarz, Nordstrom, and Sephora, and a recently-opened New York office in addition to its San Antonio headquarters. To further that mission, Supergoop! donated 1,000 pumps of Supergoop! to schools across America last year and works on skin cancer issues with the MD Anderson Cancer Center in Houston. --Tim Crino

Golde

Trinity Mouzon Wofford

Her line of organic masks and superfood powders is poised for national distribution.

Year Founded
2017
Location
New York, New York
Industry
All Things Consumer
Co-founder
Issey Kobori
Twitter
Data as of Publication on Sep 16, 2019
Company Description

If the Instagram-fueled wellness boom made of “Moon Juice” dusts and diet teas feels like outer space, Trinity Mouzon Wofford is trying to bring things back down to earth. In 2016, the Millennial-minded founder began formulating superfood-boosted powders with powerful anti-inflammatory turmeric that could be mixed with any liquid. A year later, New York City stores began selling her Original Golde Tonic for $29. Soon, Goop, Urban Outfitters, and Sephora.com were calling. Today, Golde’s five powders and facemasks are sold by about 100 stores nationwide, and the company is poised for broader distribution. It’s a strong start for the tiny, bootstrapped operation, which consists of Wofford, her boyfriend, Issey Kobori, and just one part-time employee working out of the couple’s Brooklyn, New York, home. --Christine Lagorio-Chafkin

Dia&Co

Nadia Boujarwah

She created a fashion brand—and a platform—to support a new generation of plus-size consumers and designers.

Year Founded
2015
Location
New York, New York
Industry
Fashion Forward
Co-founder
Lydia Gilbert
Twitter
Data as of Publication on Sep 16, 2019
Company Description

Like many plus-size women, Nadia Boujarwah often felt ignored by the fashion industry. So, she co-founded clothing and accessory subscription service Dia&Co for women in sizes 14 to 32. Its four million users represent 90 percent of U.S ZIP codes. To date, the five-year-old start up has received $95 million in venture funding, with almost half of that coming from a single round last November. Boujarwah uses her company’s success as a platform to advocate for size inclusivity that’s “not just lip service.” In 2019, Dia&Co partnered with the Council of Fashion Designers of America to review grant proposals for their design schools that she would help fund. Her goal: "Ensuring that the next generation of designers are taught the importance of and the skills for inclusive design from the very, very beginning.” --Anna Meyer