Founder Profile

Jane Fisher and Jenna Kerner

Harper Wilde

Because bra shopping doesn't need to be difficult -- or expensive

Company Information
Year Founded
2018
Location
Los Angeles, California
Industry
Consumer Products & Services
Data as of Publication on Aug. 11, 2020

Jaya Rao

Molekule

For raising $91 million to improve air-purification technology

Company Information
Year Founded
2014
Location
San Francisco, California
Industry
Consumer Products & Services
Data as of Publication on Aug. 11, 2020

Jeanne David

Outer Aisle

For being the reason cauliflower is in, well, everything

Company Information
Year Founded
2015
Location
Ventura, California
Industry
Food & Beverages
Data as of Publication on Aug. 11, 2020

Jennifer Case

New Leaf Biofuel

For getting used cooking oil out of restaurants and into your gas tank

Company Information
Year Founded
2006
Location
San Diego, California
Industry
Energy
Data as of Publication on Aug. 11, 2020

Jessica Alba

The Honest Company

For building a brand parents can trust

Company Information
Year Founded
2012
Location
Los Angeles, California
Industry
Consumer Products & Services
Data as of Publication on Aug. 11, 2020
Company Description

Twenty-seven and pregnant with her first child, Jessica Alba had an allergic reaction to a product her mother recommended and that was marketed for use on babies. The reaction sparked memories of a childhood plagued by illnesses that included allergies, asthma, and several bouts of pneumonia. "It sort of dawned on me that I was going to bring a little person into the world, and what if she was going to have the same health issues as I did? That was terrifying to me," says Alba.

She began her research into the ingredients of everyday products that could cause reactions, and how these products could be linked to health problems.

After an attempt at lobbying for regulatory reform, and after three years of people telling her that there was no way she could create this business, Alba started Honest Company, inspired by her daughter Honor. Honest began with 17 products including home cleaning products, personal care products, and baby products. Now the company has close to a hundred products in various categories and is sold through large chains such as Target, Walgreens, CVS, and Kroger.