Jean Brownhill

She’s simplifying the process of finding a contractor, and closing the gender gap in construction.

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The Platform Economy
 Photo Credit: Courtesy subject

Finding a contractor is a nightmare, but Cooper Union-trained architect Jean Brownhill knows that the business isn’t broken only for its customers. “General contractors are almost as in the dark as homeowners when it comes to pricing," says Brownhill. "It is an opaque market for everyone.” That’s why, in 2011, she founded Sweeten, a tightly curated platform that helps renovators find contractors, compare prices, and track their project from start to finish. Sweeten is now in four cities and has raised $20 million. Brownhill's target for Sweeten: to serve the top 35 U.S. cities by the end of 2020. And in June she launched the Sweeten Accelerator for Women, which will, among other things, provide a peer network for female general contractors and help them find more jobs. “Three percent of the construction industry is women,” says Brownhill. "It's not that women general contractors can't get hired in this is crazy industry. It’s that male subcontractors don't want to work for them.” --Brit Morse