Jen Rubio

She reinvented the suitcase and then sold a million of them. Now her company is worth $1.4 billion.

New YorkNY 
All Things Consumer
Co-founder :
Steph Korey
 Photo Credit: Courtesy subject

After being told in college that she couldn’t get into marketing without an MBA, Jen Rubio struck out on her own, pioneering social-media strategies for a number of brands until she landed at Warby Parker, which disrupted the eyewear market. In 2015, she and fellow Warby alum Steph Korey did the same thing to the luggage industry by launching Away. Beautiful design and a focus on customer interaction gave Away’s luggage Instagram rocket fuel, and by 2019 the company was valued at $1.4 billion. Revenue in 2019 is projected at $300 million—but the big project is international expansion. The company is eyeing China, where travel is exploding, and plans to add 50 new stores to its existing seven by 2022. Away is also expanding product lines, with the goal being, as Rubio says, “to completely transform the entire travel experience.” --Christine Lagorio-Chafkin