Founder Profile

JJ Ramberg

Goodsearch, Goodpods

Because there are too many podcasts, and not enough time

Company Information
Year Founded
2018
Location
New York, New York
Industry
Software
Data as of Publication on Aug. 11, 2020
Company Description

JJ Ramberg was annoyed: The serial entrepreneur and former MSNBC host would throw on workout clothes, grab her phone, and have no idea what podcast to choose for her run. Apple’s podcast reviews were useless--she didn’t know whether the reviewers shared her taste--and individual recommendations from friends only got her so far.

Late last year, she took the complaint to her brother--and together, they came up with the idea for Goodpods, a podcast-centric social network that Ramberg defines as a mix between Goodreads and Instagram. The siblings initially planned to launch in late March, until Covid-19 presented an existential crisis: Is it appropriate to launch a company right now? After some soul-searching, Ramberg says, they decided the answer was “yes.”

The app had already been beta tested, so lieu of an in-person launch, Ramberg worked to garner attention by recruiting celebrities as users--leveraging her TV connections to enlist names such as Kim Kardashian West, Simon Sinek, Katie Couric and Malcolm Gladwell. “The most gratifying thing is seeing that it works,” Ramberg says. “When you have an idea for something, you think it’s great--but you never actually know if anyone’s going to use it until you really put it out there.” – Cameron Albert-Deitch

Jodi Huettner

Helga Wear

For understanding that unisex workwear simply doesn't fit women, or their needs

Company Information
Year Founded
2014
Industry
Consumer Products & Services
Data as of Publication on Aug. 11, 2020
Company Description

Before becoming an entrepreneur, Jodi Huettner accepted a “no” when she heard one. During nearly four years as a junior field engineer at Keystone Environmental, she chafed, literally, at the ill-fitting safetywear designed for men’s bodies. That clothing also made it nearly impossible to quickly go to the bathroom during a shift in the field. Her options were not good: lost productivity by traveling long distances to a the bathroom, chronic dehydration caused by avoiding liquids for 16-hour shifts, and bladder issues from holding her pee all day.

Huettner spent a year developing coveralls with zippered leg seams for modesty during a quick pee in the field, an adjustable waist, and proportions that fit a woman’s body, all while meeting safety standards. Her company, Helga Wear, is now developing specialized gear for female pilots. Now, when Huettner hears a no, she thinks about how to go “above or around” that person. “Whatever the excuse may be, there’s always someone out there who’s going to turn the story around for you. You’ve just got to find them,” Huetter says. –Gabrielle Bienasz

Julia Cheek

Everlywell

For bringing us an at-home Covid test

Company Information
Year Founded
2015
Location
Austin, Texas
Industry
Health
Data as of Publication on Aug. 11, 2020

Karen Cahn

IFundWomen

For taking on one of female founders' biggest hurdles: access to capital

Company Information
Year Founded
2016
Location
New York, New York
Industry
Financial Services
Data as of Publication on Aug. 11, 2020

Katerina Schneider

Ritual

For bringing transparency -- literally and figuratively -- to vitamins and supplements

Company Information
Year Founded
2016
Location
Los Angeles, California
Industry
Health; Consumer Products & Services
Data as of Publication on Aug. 11, 2020