Joanna Gaines

She parlayed a lifestyle reality TV franchise into a home decor empire.

Company name:
Magnolia
Location:
WacoTX 
Founded:
2003
Industry:
All Things Consumer
Co-founder:
Chip Gaines
Joanna Gaines. Photo Credit: Getty Images

During the five-year run of their hit show Fixer Upper, Joanna and Chip Gaines ruled HGTV—and reality television in general. The business empire the couple has created in its wake, which is headquartered in their hometown of Waco, Texas, has been designed to last much longer. In addition to their construction and real estate company, the Gaineses’ portfolio of businesses now includes a restaurant, a few Texas vacation rentals, a quarterly publication, a series of home improvement books and cookbooks, several lines of furniture, paints, and home accessories, and a sprawling Waco shopping complex undergoing a $10.4 million expansion this year. Their latest move: teaming up with Discovery to launch their own cable network in 2020. The Gaineses will serve as the talent and the chief creative officers for the network, focusing on home design, food, travel, entrepreneurship, and other family-friendly content.--Lindsay Blakely

MORE COMPANY INFORMATION

Twitter:
@magnolia
Website:
magnolia.com