She parlayed a lifestyle reality TV franchise into a home decor empire.
During the five-year run of their hit show Fixer Upper, Joanna and Chip Gaines ruled HGTV—and reality television in general. The business empire the couple has created in its wake, which is headquartered in their hometown of Waco, Texas, has been designed to last much longer. In addition to their construction and real estate company, the Gaineses’ portfolio of businesses now includes a restaurant, a few Texas vacation rentals, a quarterly publication, a series of home improvement books and cookbooks, several lines of furniture, paints, and home accessories, and a sprawling Waco shopping complex undergoing a $10.4 million expansion this year. Their latest move: teaming up with Discovery to launch their own cable network in 2020. The Gaineses will serve as the talent and the chief creative officers for the network, focusing on home design, food, travel, entrepreneurship, and other family-friendly content.--Lindsay Blakely
Her online tool is reinventing the way consumers select and shop for paints.
After 10 years at Victoria’s Secret, Nicole Gibbons left her position as director of public relations to re-create herself as a design expert. Inspired by Martha Stewart’s business model, Gibbons built on her credentials as a blogger, landing gigs as a design expert on television shows like OWN’s Home Made Simple, where she helped people redesign their living spaces. One of the most common renovation struggles, she found, was paint. “There are literally more than 100 whites to choose from, which is bananas,” says Gibbons. So she created the Clare Color Genius, an online tool that asks customers questions about the space they are painting, creates a highly curated palette, and ships adhesive swatches (no more mini-cans of samples) to the customer’s home. With $4 million in capital from Warby Parker and Harry’s founder Jeff Raider and two of Casper Mattress co-founders, Neil Parikh and Luke Sherwin, Gibbons plans to change the way we shop for paint. --Tim Crino
She's built the second-biggest wedding planning site in the U.S.
Shan-Lyn Ma launched Zola in 2013 with one product: a wedding registry. Four years later, after multiple customers requested it, she released a suite of free tools to help plan weddings. Couples could now use Zola to create wedding websites that managed guest lists and other details. It was a runaway hit. “I think pretty much the day we launched in 2017, it just took off,” says Ma, who leveraged that traction to close a $100 million Series D round in May 2018. In the past 12 months, Zola released three more products and became the nation’s No. 2 wedding site behind the Knot. More than a million couples have plotted matrimony on Zola. “We started to expand our vision. We want to serve couples throughout the entire wedding planning journey,” says Ma. “Everything we do fits about five or six categories, and over time we want to be that one-stop shop.” --Guadalupe Gonzalez
She just wanted her product to be effective. Now she has Sephora's fastest-growing skin care brand.
Tiffany Masterson never set out to create a cult skin care brand. She just wanted to make “something as effective as what you can find in the dermatologist’s office,” she says. After spending two years researching the ingredients commonly found in skin care products, the Houstonian singled out six that could potentially trigger issues in people’s skin. In 2012, she enlisted a chemist who used her research to whip up Drunk Elephant, a line of clinically effective products that became popular in a hurry. By 2016, Drunk Elephant was on the favorites wall of Sephora; between 2016 and 2018, Drunk Elephant quadrupled revenue to “well over” $100 million. As Masterson mulls selling the company for $1 billion, she is expanding to Hong Kong, and she also has her eyes set on the U.K. and Australia as well as the launch of “lifestyle” products. “The reason we do well is because we are who we are,” says the founder. “It’s not this bravado type of attitude with us.” --Jill Krasny
Forget the big brands. She raised nearly $300 million to license and sell independent art and design.
In the years leading up to the recession, well before the advent of Pinterest and Instagram, Mariam Naficy had an idea: Why not build an e-commerce platform that crowdsources designs from independent artisans rather than relying on major (and expensive) labels? She launched Minted in 2007 as a retailer of stationery, ultimately expanding into categories including textiles, art, and home décor. “Our model is fundamentally successful because of meritocracy,” Naficy says, with designers entering Minted competitions and consumers voting for the designs they want to see for sale. “It ensures that irrelevant factors such as education, wealth, and connections do not stand in the way of the best artists finding their way to the market.” Today, more than 12 years later, Minted continues to grow. This summer it launched a licensing arm with partners including Method, which makes soap bottles based on Minted designs, and Samsung, which has a line of TVs that can display a gallery of art and photos. Minted now has more than 400 employees, 15,000 designers, and revenue in the low hundreds of millions. The company is profitable, too. Last year, Naficy raised a mind-bending $208 million in funding—the most in a single round by a female founder, ever. --Zoë Henry