Founder Profile

Jodi Huettner

Helga Wear

For understanding that unisex workwear simply doesn't fit women, or their needs

Company Information
Year Founded
2014
Industry
Consumer Products & Services
Data as of Publication on Aug. 11, 2020
Company Description

Before becoming an entrepreneur, Jodi Huettner accepted a “no” when she heard one. During nearly four years as a junior field engineer at Keystone Environmental, she chafed, literally, at the ill-fitting safetywear designed for men’s bodies. That clothing also made it nearly impossible to quickly go to the bathroom during a shift in the field. Her options were not good: lost productivity by traveling long distances to a the bathroom, chronic dehydration caused by avoiding liquids for 16-hour shifts, and bladder issues from holding her pee all day.

Huettner spent a year developing coveralls with zippered leg seams for modesty during a quick pee in the field, an adjustable waist, and proportions that fit a woman’s body, all while meeting safety standards. Her company, Helga Wear, is now developing specialized gear for female pilots. Now, when Huettner hears a no, she thinks about how to go “above or around” that person. “Whatever the excuse may be, there’s always someone out there who’s going to turn the story around for you. You’ve just got to find them,” Huetter says. –Gabrielle Bienasz

Julia Cheek

Everlywell

Makes an at-home Covid test.

Company Information
Industry
Health Products
Year Founded
2015
Location
Austin, Texas
Leadership
Julia Cheek
Industry
Health
Data as of Publication on Aug. 11, 2020

Karen Cahn

IFundWomen

For taking on one of female founders' biggest hurdles: access to capital

Company Information
Year Founded
2016
Location
New York, New York
Industry
Financial Services
Data as of Publication on Aug. 11, 2020

Katerina Schneider

Ritual

For bringing transparency -- literally and figuratively -- to vitamins and supplements

Company Information
Year Founded
2016
Location
Los Angeles, California
Industry
Health; Consumer Products & Services
Data as of Publication on Aug. 11, 2020

Kathy Cheng

Redwood Classics

For training and mentoring a new generation of makers

Company Information
Year Founded
1988
Industry
Consumer Products & Services
Data as of Publication on Aug. 11, 2020