Julie Wainwright

The IPO of her luxury resale site proves that even high-end shoppers like a second-hand bargain.

Company name:
TheRealReal
Location:
San FranciscoCA 
Founded:
2011
Industry:
Fashion Forward
Julie Wainwright Photo Credit: Courtesy company

That vintage Dior saddlebag you’ve coveted? Julie Wainwright bet big that you’d sidestep eBay to buy it on her site, the RealReal. During a period of eight years, the former CEO of Pets.com raised a stunning $358 million to hire more than 100 gemologists, horologists, and other experts to build the leading authenticated luxury retail site. Along the way, she formed a partnership with Stella McCartney and received honors from Parson’s School of Design for her commitment to innovation and sustainability. Like many direct-to-consumer efforts, the RealReal has also opened physical stores where shoppers can ogle almost-affordable (at least to some) fashion and accessories in person. She took her company public in June. --Kimberly Weisul

MORE COMPANY INFORMATION

Twitter:
@therealreal