Kellee James

Farmers, bankers, and food companies rely on her agricultural data and analysis.

Company name:
Mercaris
Location:
Silver SpringMD 
Founded:
2012
Industry:
Food Revolutionaries
Co-founder:
Chris Duesing
Kellee James. Photo Credit: Courtesy subject

How do you assign a financial value to sustainable agriculture? For Kellee James, who co-founded the market intelligence startup Mercaris in 2013, answering that question has become a true calling. “It’s one thing if you’re paying $9 for a bushel of corn and you want to incentivize organic production practices,” explains the former White House Fellow, who was selected by President Obama. “It’s another if you’re a farmer or food company losing money because you don’t know what’s going on in the market.” Like a Bloomberg Terminal for organic and non-GMO agriculture, Mercaris provides data and analysis on economic fundamentals like market prices, supply estimates, and projected demand. These are helpful to everyone along the supply chain, including farmers and consumer food companies like General Mills, as well as financial institutions like Rabobank. Up next: risk-management tools and some fine-tuning of its organic dairy platform, which launched earlier this year. --Jill Krasny

MORE COMPANY INFORMATION

Twitter:
@Mercaris
Website:
mercaris.com