As a rapidly growing startup with employees in 21-plus states, culture is key to connecting employees and to the company’s mission. Knock is a flat organization where ideas are encouraged from anyone. The first 13 employees created POPSICLE (Passionate, Open, People-First, Simplicity, Impact, Courage, Learning, Enjoying Life) at the first offsite. This acronym serves as the foundation for everything we do and is ingrained in our day-to-day activities, from a dedicated Slack channel and annual POPSICLE Awards to interactions with customers and more.