Founder Profile

Krystle Mobayeni

BentoBox

For giving restaurants the tools to digitize their businesses.

The pandemic delivered Krystle Mobayeni, CEO of the restaurant tech startup BentoBox, a very unexpected opportunity and she pounced. The company creates websites for restaurants and sets them up with online ordering. When quarantine orders forced restaurants to pivot overnight to delivery and takeout, BentoBox got a surge of new clients.

To address the many needs of its expanding client roster, BentoBox decided to offer its products unbundled. Restaurants could pick how much support they needed with online ordering and offer options like digital gift cards. BentoBox sped up the development time to go live, with many restaurants launching in less than a week. During the crunch, the company evolved from a service provider of website design to a full technology partner, working with restaurants to centralize their digital storefront—website, e-commerce, and marketing.

To enable the shift, Mobayeni empowered BentoBox’s teams with the autonomy to meet the needs of its restaurant customers. And she made it clear that perfection wasn’t the goal. “We knew that we could always go back and refine our work, but with the uncertainty of the situation, time was of the essence,” says Mobayeni.

Nearly 80 percent of BentoBox employees have some restaurant industry experience, from pastry chefs to line cooks to waiters. “We never lose sight of our commitment to restaurants,” Mobayeni says. “Our focus on culture, speed, and restaurant-first operations has allowed us to maintain a 98 percent customer retention rate and create a strong reputation in the marketplace.”--Amrita Khalid

Company Information
Location
New York, New York
Inc. Honors
Inc. Female Founders
2021

Ann Crady Weiss

Hatch

For helping sleep-deprived kids and adults get a good night's rest.

Ann Crady Weiss is no stranger to long nights with no sleep. The entrepreneur’s sleepless nights with her first baby, along with her husband Dave’s insomnia, inspired the couple to launch Hatch, a line of smart sleep assistants for adults and babies.

The pandemic has taken an especially harsh toll on the sleep cycles of many Americans, especially parents. Weiss says she noticed particularly strong demand among parents, especially mothers of young kids, who needed help getting their own sleep. “Those people have had a particularly difficult time during the pandemic, because schools shut down and it was very difficult to wind down,” says Weiss.

The original Hatch product for babies and kids, Hatch Rest, already had strong word of mouth among parents. But when Hatch launched Restore, the sleep alarm clock for adults, in May 2020, the interest from exhausted parents and other sleep-deprived adults was overwhelming. The company had already cut short the testing period for Restore and launched it ahead of schedule because of the high degree of interest from customers. An added feature of Restore is a selection of “wind down” content, a series of meditations that help users relax and get mentally prepared for sleep.

“From a business perspective, it turns out even in a pandemic—and maybe especially so—people need to sleep,” Weiss says. “From a sales perspective, we’ve kept on with our very lovely growth."--Amrita Khalid

Company Information
Location
Menlo Park, California
Inc. Honors
Inc. Female Founders
2021

Laura Behrens Wu

Shippo

For helping e-commerce companies ship their stuff faster.

Shippo founder and CEO Laura Behrens Wu set out to make shipping easier for independent e-commerce merchants. The pandemic has caused business to skyrocket at the eight-year-old shipping platform in a way that Wu had never experienced. The company has doubled head count year over year and is on track to do so again in the next 12 months. “Every day I am running the largest company that I have ever worked at,” says Wu.

Shippo raised over $50 million in funding back in June, which put it over the $1 billion valuation mark. It is now working with more than 100,000 e-commerce merchants, and is available in countries around the world, including the U.S, Canada, Mexico, the U.K., Germany, France, Spain, Italy, Russia, the Netherlands, Norway, Finland, Australia, New Zealand, Japan, and Hong Kong.

Wu describes Shippo as an “API-first” company in an industry dominated by traditional global shipping giants, and says its focus on technology helps distinguish it from competitors.

“E-commerce has evolved so fast, and shipping expectations today are vastly different from what they were even five to 10 years ago,” Wu says. “In our industry, we are going up against incumbents. Our API-first approach and a focus on reliability and scalability make us a great choice for fast scaling e-commerce companies.”--Amrita Khalid

Company Information
Year Founded
2014
Location
San Francisco, California
Industry
The Platform Economy
Co-founder
Simon Kreuz
Twitter
Inc. Honors
Inc. Female Founders
2021
2019

When Laura Behrens Wu, now 28, was launching an online handbag store in 2013, she discovered that although technologies like Shopify or Stripe made e-commerce, sales, and billing easier, the one function that was still inefficient was shipping. “You either had to walk to the post office and do it yourself, or deal with outdated shipping providers,” says Behrens Wu. She and co-founder Simon Kreuz began building a platform that aggregates shipping options on an easy-to-use dashboard, letting customers select the best carrier for each package and fulfill their orders in the same place. Five years after launch, more than 35,000 companies use the site—including larger operators like Me Undies and Tuft & Needle, but also small and midsize businesses for which shipping is often a huge drag on time. Plus, Shippo’s scale lets it negotiate far better shipping rates than its smaller customers could ever get on their own. So far, the company has raised $29 million, and it is now handling upwards of $5 billion in merchandise a year. --Hannah Wallace

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Mary Ray

MyHealthTeams

For connecting patients and fighting healthcare misinformation.

Mary Ray, one of the co-founders of chronic care health social network MyHealthTeams, never expected to need the service herself. But in January 2020, Ray was diagnosed with breast cancer. The next several months involved intensive chemotherapy and radiation treatments, and gave her a lens into how millions of MyHealthTeams members used the company’s support networks.

MyHealthTeams ramped up its editorial and medical content, hosting live Q&As with doctors and Covid-19 vaccine outreach. From January 2020 to July 2021, its user base grew by 20 percent; it now has 2.75 million registered members. Engagement also went up by 30 percent during that period. The company launched four new social networks: MyAsthmaTeam, MyOvarianCancerTeam, MyLungCancerTeam, and MyAmyloidosisTeam, bringing the total to 48 patient networks.

But bringing patients together is only a part of MyHealthTeams’ job, as far as Ray is concerned. Delivering accurate, factual information and combating misinformation is another task the company takes very seriously. “It’s not just about the social connections, which really are critical and getting a lot of all of us through this pandemic. But reliable, trustworthy, authoritative information is key,” says Ray.--Amrita Khalid

Company Information
Location
San Francisco, California
Inc. Honors
Inc. Female Founders
2021

Kelly Ann Collins

Vult Lab

For promoting Covid testing in vulnerable rural and minority communities.

In the midst of a pandemic, Vult Lab founder and CEO Kelly Ann Collins relocated to her grandparents’ farm in West Virginia. The digital agency focused on humanitarian causes, which Collins founded in 2013, was already losing clients. Collins’s hometown of Morgantown had become a hot spot for Covid in the state, and many of her family members had come down with the virus.

One of Vult Lab’s operating principles is to use social media for good. Through social media, the business began spreading the word about Covid-19 tests. This drew the attention of the National Minority Quality Forum (NMQF), which asked Vult Lab to create a coalition to help advance coronavirus testing in rural and minority communities.

The company recruited the National Rural Health Association, Quest Diagnostics, and a host of other organizations on initiatives to fight the pandemic. It is now working on a five-year public health outreach project with the CDC and the NMQF’s Center for Sustainable Health Care Quality and Equity. Vult Lab also partnered with Twitter for Good, the Congressional Black Caucus Institute, and NMQF to create a “Covid Diaries” series that documents how the pandemic is playing out in vulnerable communities. Through the online fan convention HomeCon, the company has been holding live events on Twitch to spread vaccine awareness.--Amrita Khalid

Company Information
Location
Washington, District of Columbia
Inc. Honors
Inc. Female Founders
2021