Lisa Q. Fetterman

After copycats moved in on her sous-vide machines, she began selling fancy frozen meals to cook in them.

San FranciscoCA 
Food Revolutionaries
 Photo Credit: Courtesy subject

From the first, Nomiku—Lisa Fetterman’s home sous-vide maker business—earned love from Kickstarter, Shark Tank, and food nerds. Then came the imitators. “We got copied up the yang,” says Fetterman. “If you Google ‘sous-vide,’ there are now like one bajillion machines.” Seeking inspiration, Fetterman embarked on field research, observing 25 of her customers using Nomiku machines in their homes and then—as a thank you—sous-viding meals for them. “Everyone was like, ‘Couldn’t this be your product--that you come chef for us?’” she says. So last year Fetterman started selling 30 frozen sous-vide meals, with recipes devised by herself and chefs from three Michelin-starred restaurants. Her machines now come with RFID readers that can recognize each meal, ensuring that it’s perfectly cooked. The renamed Nomiku Meals sells machines at cost and makes all its money on repeat purchases of the food. So far the strategy is working. Revenue doubled in 2018 and Fetterman anticipates a repeat performance this year. --Leigh Buchanan