Marcela Sapone

She's helping thousands of customers avoid mundane household tasks.

Company name:
Hello Alfred
New YorkNY 
The Platform Economy
Jessica Beck
Marcela Sapone. Photo Credit: Courtesy subject

In 2014, the founders of Hello Alfred won the TechCrunch Disrupt SF pitch competition--becoming the first all-female founder team to do so--after wowing judges with its vision of an on-demand concierge service that connects customers with a professionally trained home manager to complete workaday household errands like cleaning, laundry, and pet care. Since then, Hello Alfred has raised $52.2 million. This March, the company launched its new platform, Powered by Alfred, a more gently priced service, and in May, it landed a partnership with Greystar, the nation’s largest apartment property manager, to provide its concierge services for Greystar’s nearly half a million units. Also this year, Hello Alfred expanded its reach to 22 cities (it started the year at 12). “I’d like for us to be one of the generation-defining companies. I don’t think there’s been one since Uber or Airbnb,” Sapone says. “And there’s never been one run by women.” --Emily Canal